A 120 word social media masterclass

As the world is coming back to its feet, I wanted to recall a heartwarming initiative. In the middle of a pandemic.

How would you respond to a pandemic when you have nothing much to say? Especially if you have 100 million followers across your social handles?

In a social media masterclass, Coke did this-

Amplifying messages of NGOs, health workers and organisations working on COVID-19. Those that’s have minimum (or no) social presence.

They followed this on their FB, Instagram and have a press-release detailing out how, why, etc.

Coke's example (2).png

A social media masterclass. When your brand is a ‘want’ and not a ‘need’, why not put your 100mn+ following to amplify the necessary messages?

 
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