Booksplanation- Rework

Rework is filled with nuggets that are actionable. It’s an added advantage that the chapters are not long-drawn.

My favourite bits-

• Focus on what won’t change. Your business should be built on things that people will care 10 years from now. Ex- Japenese automakers and reliability. Amazon and ‘free shipping’.
• Decomodotize your product by pouring yourself all over it. Every aspect of your business should reflect your personality. Ex- Customer service for Zappos.
• Own the bad news. Don’t give out “apologies” for the sake of it. Mean it. People will be less forgiving.
• Building an audience is critical. Write, shoot, teach and show things that are valuable.
• PR is SPAM! You’re not going to make it to Page-1 until you’re big. Try niche bloggers, who are hungry for ‘fresh meat’.
• Emulate the drug dealers. Give a part of your product as a taster and people will comeback asking for more. The ‘sample’ should be kick-ass.
• Everyone in your team needs to be connected with a customer. Remove any friction that comes along the way.

And, everything is marketing. Every time you answer a phone, every word you write and email you send. Make sure you create a ‘WOW’ at every chance.