Can you do all of this in 30 seconds?

It’s rare for an advertisement to become part of social conversations.Factors like concept, copy, production, and story need to resonate with the audience.

And this becomes more challenging if it’s television. The ads are expensive, and you have little time.

Two examples- One each from the US and India.

And both became part of social conversations.

**Example-1: Direct TV**

The “Get Rid of Cables” campaign starts with a humble scenario and escalates to hypothetical, far-fetched and regrettable endings- All for not buying Direct TV.

Their youtube comments section full of hypothetical scripts. Talk about virality.

**Example-2 : Seagram’s**

The ads focus on how men behave in vicinity of women to attract their attention and seeming stupid in the process. It has tongue-in-cheek written all over it.

The success “Men will be men” campaign is in toning down the toxicity of the phrase.

All ads had a

• consistent messaging with a surprise element in every ad (all in 30 secs)
• consistent product placement (in the end) for attention hook.
• powerful story.