Selling the Scare? Here’s 4 Things to be Mindful.

It was a fuzzy afternoon. I was reading an article on productivity, and tweeted about it (oh! the irony). Then a casual browse in my Facebook feed, I purchased something.

The ad that made me buy

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A sprayable disinfectant- The one that would kill “99.99%” bacterias on surfaces.

I purchased out of the fear of contracting an unknown infection.

Fear causes stress. And stress induces a reaction. Often a purchase.

I observed others ads that used fear to sell, and noticed a pattern.

So, next time you give a stick see if you satisfy these 4 aspects :)

 
4
Kudos
 
4
Kudos

Now read this

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