Microcopies as a growth tool

Microcopies are smaller texts, that elicits a specific action from the user. Done right, they create very memorable experiences with your product.

Here’s an example from Slack. They had a unique message every time I clicked on their search bar.

This got me thinking- how can microcopies be used as a marketing weapon. I researched and found a few use cases for various scenarios.

Social proof- Ahrefs shows how many people signed up in a particular week. Note how they’ve placed their customer logos

Customer delight- Freshdesk shows this microcopy when someone clicks on “View detailed pricing plan”. That’s microcopies creating customer wow.

Clarifying messages- Done right, microcopies can dictate user behaviour. In this case, Trello clearly points out what each type of board means, shortening the learning curve.

Persuasion- Copywriting and Apple. Enough said. Here’s Apple addressing their biggest pain point (their cost) with a microcopy.

Any other use cases?