Will this pass your advertising test? 3 brands, 1 lesson.
We remember the good ads.
They stick with us
Their copy speak to us
They understand our wants
They appeal to our emotions
They resonate with our aspirations
But what if a brand decides to ditch these aspects? What if they decide to be self-derogatory about themselves or state the obvious?
I came across three examples- two from the food space and one in the tech space.
The first one is from Emily snacks- A vegan snack brand in the UK.
Second- yet another wine ad- HUN wines.
Both these ads were launched during lockdown
The third one- From Ahref’sone of my favourite SaaS products.
All three ads do nothing that ‘resonates’ with their brand image. They poke fun at themselves , the medium of advertising and state the obvious.
In copywriting, simplicity is the ultimate sophistication. Doing little things differently can be the differentiator.