The three laws of community building

Let’s admit it- Building communities is hard. It becomes more so if you’re a brand trying to create a group of super fans. Well, I am down that path now, and made three observations on building a product communities.

Hence, the three laws of community building.

• First law
  The community continues to remain in the state of a ‘support channel’ (or rant platform) unless acted upon by the community manager.

• Second law
  Number of full time (F) members in your community is a byproduct of good Marketing (M) and Answers (A) they can seek for their business challenges
  F= m*a

• Third law
  For every engaged user, there are 100 others who are just consuming content from your community.