A differentiator your competitors cannot copy

Transparency in advertising is underrated. It can be a differentiator. A non-replicable one. It’s a fine line to walk. How far can brands go? As long as you stand by what you say :). 4 brands, 4 lessons.

Nestle

Nestle introduced Nutri-score across their products in Europe. The score indicates how healthy/unhealthy a product is. The move was aimed at making consumers make ‘informed’ decisions.

Transparency.png

Traffic Think Tank
A paid community for SEO folks, the page elaborates reasons why you need to join them. They round it off with a clear messaging- The community isn’t a magic bullet. Helps the user with decision making.
Untitled design (2).png

Basecamp
Basecampdetails out every detail possible for a refund. Transparency can’t get better.
Transparency (1).png

Buffer

Buffer=Transparency. They have every detail about their company out there. Revenue, spend, editorial calendar, etc are published eEven the books they read).

Transparency (2).png

Transparency as a differentiator is hard to replicate. For every truth you put out, you will earn innumerable brand evangelists.

 
5
Kudos
 
5
Kudos

Now read this

The focus word

What’s the most expensive piece of real estate? The prospect’s mind. Any other answer wouldn’t count. Al Ries states “owning a word” in the prospect’s mind is the “most powerful” concept in marketing. I thought of some famous brands... Continue →