An elegant way to think about email outreach

There’s enough written about email outreach. Playbooks, scaling efforts, countless templates leading to sky-rocketing results.

But I want to propose a more elegant way to outreach. The ones that will be timeless. You will never look like a spammer :)

Let’s go!

Ditch your template- Influencers know it’s a template. If your templates like is one of these. Throw that away. Be genuine.

Incentive- Think- ‘Why should they care’? If you can’t answer, don’t send that email. Incentives could be a piece of information, including their quote, feedback/counter view etc. Answer the ‘why’ before hitting send.

Don’t just keep asking- Remember that annoying friend who keeps calling you to ONLY ask for help? Do you pick his/her call? Don’t be THAT person. Bloggers/influencers are humans. Try to create a rapport, just like you would do with a friend.

An example-

Quality first- Backlinks/mentions are byproducts of good things you produce. The best advice will fail if people are not proud to share your content. Create epic stuff.

The best outreach doesn’t seem like one.