“We’re running out of demand-generation tactics”

“Sarah”, awakened Mike from his laptop, calling his colleague.

“What’s up?” asked Sarah, leaning back and taking off her red coloured headphones.

“Look, our competitors are writing blogs, and running campaigns that are similar to ours. We need to do something different” said Mike.

“And that’s not it” he continued.

“I feel we’re running out of demand generation tactics” said Mike.

“Look”, started Sarah.

“Your job is not to just churn out good content. It’s your job to come up with tools/ways that will bring repeatability and sustainability to lead generation” said Sarah

“Can you give me a few examples” asked Mike, unable to comprehend her words.

“Sure. Look at these”

“Building a lightweight, valuable, FREE product/website aligned to your business is a great way to generate demand. You’re adding value to your end users, and they will first check with YOU if they need complimentary product” concluded Sarah.

 
3
Kudos
 
3
Kudos

Now read this

Will this pass your advertising test? 3 brands, 1 lesson.

We remember the good ads. They stick with us Their copy speak to us They understand our wants They appeal to our emotions They resonate with our aspirations But what if a brand decides to ditch these aspects? What if they decide to be... Continue →