“We’re running out of demand-generation tactics”

“Sarah”, awakened Mike from his laptop, calling his colleague.

“What’s up?” asked Sarah, leaning back and taking off her red coloured headphones.

“Look, our competitors are writing blogs, and running campaigns that are similar to ours. We need to do something different” said Mike.

“And that’s not it” he continued.

“I feel we’re running out of demand generation tactics” said Mike.

“Look”, started Sarah.

“Your job is not to just churn out good content. It’s your job to come up with tools/ways that will bring repeatability and sustainability to lead generation” said Sarah

“Can you give me a few examples” asked Mike, unable to comprehend her words.

“Sure. Look at these”

• cmo.com by Adobe
• Persona generator by Hubspot
• Freshping by Freshworks
• Ubersuggest by Neil Patel
• fast.com by Netflix

“Building a lightweight, valuable, FREE product/website aligned to your business is a great way to generate demand. You’re adding value to your end users, and they will first check with YOU if they need complimentary product” concluded Sarah.