5 homepage examples that will dispel your myths

• Myth-1- Homepage needs to be generic and vague to appeal to a wider TG.

• Fact- They should be as narrow as possible. Be specific.

Substack’s homepage addressing a specific group.

• Myth-2- Being specific reduces your scope
• Fact- It is okay to address a very targeted group of people to whom your product might be the lifeline. Be everything to someone.

Basecamp’s homepage for remote teams.

• Myth-3- You need to use industry words like ‘supercharge’, AI first or
• Fact- Express what your product solves. Nothing more, nothing less. puns.

Canva’s homepage- Changed since I wrote.

• Myth-4- You might sound scammy for making bold claims.
• Fact- If you are confident that your product will deliver on the promise, make it in the most impressive way. If your claim comes with a condition, state that.

UseFYI’s homepage talking about a bold claim

• Myth-5- I should have a minimum of ‘X’ words.
• Fact- They can be short or long. If your value prop requires length, don’t shy away.

Ahrefs’s homepage

No none is winning an award for the ‘best homepage’ copy. The copy should help prospects make a decision and get out of the way.