Don’t Spend a $ on Feature Launch Until you See This Framework

“Make every feature launch as big as possible”, said no one ever.

If you’re in B2B SaaS, feature launches are an essential part of any product marketers lifecycle.

Yet many PMMs see the launch as an event to ‘inform’ customers and ‘train’ the internal folks.

Why can’t we start think of every feature as a ‘BIG-BANG’ launch (read product) of its own? Why should only customer’s know of it.

Here’s a feature launch framework, I have seen do wonders.

I’ve seen a very similar put out by Drift way back in 2018.

Every marquee feature is an opportunity for you to reinforce authority with your prospects and customers. Don’t waste it with just another ‘email blast’